Competitiveness is an important yet complicated concept to understand. Many technologies, individuals, companies, and countries strive to be competitive, but what that goal means in actuality is often misunderstood.

Technological competitiveness is the ability of a technology to create sustainable value through its superior design, functionality, or speed. Company competitiveness is the ability of a company to create sustainable value through high-quality products and services for its customers. National competitiveness is the ability of a nation to create sustainable value through its enterprises and to maintain a high standard of living for its citizens.

The Global Competitiveness Forum strives to address competitiveness along all of these dimensions. For GCF 2010, the theme of Sustainable Competitiveness is defined by fostering economic growth under fair market conditions that enhances and restores the health of natural and social systems. Panel discussions such as "Green with Envy and Rich Because of It" will feature entrepreneurs that have thrived at the intersection of economic growth and sustainable practices, while sessions like "Islamically Competitive" will focus on sustainability in national and financial competitiveness.