Speakers

From left to right:

Martha Bourdreau, Managing Partner, Fleishman-Hillard
John Meyer, President and CEO, Acxiom
Robert Hisrich, Garvin Professor, Thunderbird School of Global Management

 Paul Taaffe, Chairman & CEO, Hill & Knowlton
George Yip, Dean, Rotterdam School of Management

Communication: Changing the Rules of the Game (11:35–12:20)

The full force of globalization and advancements in internet technology have made old communication channels obsolete, requiring creative methods of communicating messages to consumers.

-  Large companies are finally starting to use new internet tools to serve their customers, but are they successful in this?

 -  How is content creation changing to attract a global audience? How is that content localized?

-How does new content influence communication channels, and vice versa?

-What are creative ways that companies use communication to sustain their competitive advantage?