|
|
|
Generation C - Click, Connect, Communicate, Collaborate,
Over the next decade digital connectivity will lead to an uninterrupted virtual presence, precluding the need for physical proximity. By 2020, the largest cohort of consumers worldwide will be members of this Generation C.
Peters calls it the “death of distance.”
What is it the birth of?
C = connected, communicating, content-centric, computerized, community-oriented, clicking.
A truly global world?
Increased technological sophistication in the developing world on the world over
|